Foot Traffic provides socks for people’s passions, vices and everything in between. With a need to stand out from competitors and appeal to consumers, Foot Traffic needed a brand as fun and clever as the socks they make. First, a custom monogram logo was created that’s bold enough to stop traffic! Next was a packaging update with patterning, gloss varnish and playful brand language revealed upon opening the socks. Last stop was the photography. Dramatic strobed lighting with playful props and scenarios highlight the socks, capture the attitude of the new brand, and of course, encourage self-expression! Let your socks do the talking!
Studio — Design Ranch Client — Foot Traffic Creative Direction — Ingred Sidie & Michelle Sonderegger Design / Art Direction — Morgan Stephens & Rachel Roth Photography — Forester Michael Styling — Susan Cannon & Morgan Stephens & Rachel Roth Models — Da-Voncia Hendricks, Stacia Waszil Portfolio Images — Stuart Heidmann